Last updated: September 19, 2026

GOAT Card operates this website and related digital services, including GOAT Card memberships, digital membership cards, partner privileges, account features, partner discovery tools, customer support, information, content, and other related services (collectively, the "Services"). Our website, online checkout, and certain customer communication features are powered by Shopify, which enables us to provide certain aspects of the Services to you.

This Privacy Policy describes how we collect, use, process, store, and disclose your personal information when you visit or use our website, create an account, purchase or use a GOAT Card membership, interact with participating partners, use location-based features, communicate with us through online chat or other support channels, submit forms, or otherwise interact with the Services.

If there is a conflict between our Terms of Use and this Privacy Policy regarding the collection, processing, or disclosure of personal information, this Privacy Policy will apply.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect or Process

When we use the term "personal information," we mean information that identifies you or can reasonably be linked to you. Personal information does not include information that has been collected anonymously or de-identified so that it cannot reasonably be linked to an individual.

Depending on how you interact with the Services, where you live, and as permitted or required by applicable law, we may collect or process the following categories of personal information:

• Contact information, including your name, email address, phone number, billing address, and other contact information you provide to us.
• Financial and payment information, including payment method, transaction details, payment status, payment confirmation, and other information necessary to process your payment. Payment card information may be processed directly by Shopify, payment providers, banks, or other authorized payment processors.
• Account information, including your account credentials, preferences, settings, and information associated with your GOAT Card account.
• Membership information, including your GOAT Card number, membership plan, activation date, expiration date, membership status, digital card information, QR code information, and other information associated with your membership.
• GOAT Card usage information, including information generated when your GOAT Card is presented, scanned, verified, or used with a participating partner. This may include your name, GOAT Card number, membership status, expiration date, participating partner, date and time of use, and information associated with the use of a partner privilege.
• Location information. With your permission, we may access your device's current location, including precise location information where made available by your device, browser, or operating system, in order to identify and display participating GOAT Card partners near you. GOAT Card uses your current location for this functionality and does not retain your precise GPS coordinates after the location-based request is completed.
• Transaction information, including membership plans you view, add to your cart, or purchase, payment status, membership period, and your past transactions.
• Authentication information. If you choose to sign in using Google or another supported third-party authentication provider, we may receive information made available by that provider in accordance with your settings and permissions, such as your name, email address, profile information, and account identifier.
• Online chat and customer support information, including messages, questions, requests, files or information you voluntarily submit through the online chat, and the history of your communications with GOAT Card. The online chat does not require you to provide your name, email address, or phone number before starting a conversation unless such information is voluntarily provided or otherwise available through the Services.
• Country Representative application information, including information you voluntarily provide when applying or expressing interest in becoming a GOAT Card Country Representative, such as your name, country, city, email address, phone number, company or business information, and information included in your application or message.
• Communications with us, including information you provide when contacting us, requesting customer support, submitting inquiries, responding to communications, or otherwise communicating with GOAT Card.
• Device and technical information, including information about your device, browser, operating system, network connection, IP address, device or online identifiers, and other technical information that may be made available through Shopify or other technologies used to provide the Services.
• Usage information, including information about how you access, interact with, and navigate our website and Services, pages viewed, interactions, and other activity.
• Marketing and advertising information, including information about your interactions with our marketing communications, advertisements, website, and promotional campaigns.

Personal Information Sources

We may collect personal information from the following sources:

• Directly from you, including when you create an account, purchase a GOAT Card membership, complete checkout, use online chat, submit an application or form, contact customer support, use the Services, or otherwise provide information to us.
• Automatically through the Services, including information collected from your device when you visit or use our website through cookies, pixels, and similar technologies.
• From your device, when you voluntarily grant permission to access information such as your current location for location-based features.
• From Shopify and our service providers, including Shopify Inbox, payment processors, technology providers, analytics providers, hosting providers, communication providers, and other companies that provide services on our behalf.
• From Google or other authentication providers, when you choose to use a supported third-party sign-in method.
• From participating GOAT Card partners, where necessary to verify, provide, or record the use of a GOAT Card membership or partner privilege.
• From advertising and analytics providers, including Meta and other providers we may use to understand website activity, measure advertising effectiveness, and improve our marketing.
• From other third parties, where permitted by applicable law.

How We Use Your Personal Information

Depending on how you interact with us and the Services you use, we may use your personal information for the following purposes:

• Providing and Managing the Services. We use your personal information to provide and operate the Services, process GOAT Card membership purchases, create and manage your account, issue and manage your digital GOAT Card, generate and maintain membership information, provide access to applicable partner privileges, verify membership status, and provide functionality associated with your membership.
• Processing Payments and Transactions. We use information necessary to process your membership purchase, confirm payment, maintain transaction records, and manage your membership.
• Membership Verification and Partner Privileges. We may process information associated with your GOAT Card when your membership is presented, scanned, verified, or used with a participating partner. This may include verifying whether your membership is active and recording information associated with the use of a partner privilege.
• Partner Discovery and Nearby Services. With your permission, we may use your current location to identify and display participating GOAT Card partners near you. Precise GPS coordinates used for this purpose are not retained by GOAT Card after the location-based request is completed.
• International Use of GOAT Card. GOAT Card is designed as an international digital membership platform. We may process membership information as necessary to enable you to discover and use eligible GOAT Card privileges with participating partners in supported countries and cities.
• Customer Support. We may process messages and other information submitted through our online chat, email, and other support channels in order to answer questions, investigate problems, resolve technical or payment-related issues, handle complaints, and provide customer service.
• Providing, Tailoring, and Improving the Services. We may use information about how you interact with GOAT Card to maintain, analyze, personalize, develop, and improve our website, membership experience, partner network, and Services.
• Marketing and Advertising. Subject to applicable law and your available choices, we may use personal information to send information about GOAT Card, participating partners, new privileges, promotions, offers, updates, and other marketing communications. We may also use information to measure, personalize, and improve advertising.
• Email Communications. We may send service-related emails as well as marketing or promotional emails where permitted by applicable law. You may unsubscribe from promotional emails using the unsubscribe mechanism included in those communications.
• Push Notifications. If you give permission through your browser, device, application, or other supported technology, we may send push notifications regarding your GOAT Card membership, partner privileges, promotions, special offers, partner campaigns, service updates, and other relevant information. You can disable push notifications through your browser, device, or application settings.
• Country Representative Applications. We may use information submitted through a Country Representative application to evaluate the application, communicate with the applicant, discuss potential cooperation, and manage related business communications.
• Communicating with You. We use personal information to send service-related communications, membership notifications, account information, payment confirmations, customer support responses, and other communications related to your use of GOAT Card.
• Security and Fraud Prevention. We may use personal information to authenticate accounts, verify membership status, protect payments, detect and prevent fraud, investigate suspicious or unauthorized activity, prevent misuse of GOAT Card privileges, protect our users and partners, and maintain the security of our Services.
• Legal and Regulatory Purposes. We may use personal information to comply with applicable laws, regulations, legal processes, government requests, contractual obligations, and to establish, exercise, or defend legal claims.

Online Chat, AI Assistant and Human Support

GOAT Card provides an online customer support chat through Shopify Inbox.

When a conversation begins, an AI-powered assistant may initially respond to the user's messages. The user may choose to request or switch to a human operator where this functionality is available.

Users are not required to provide their name, email address, or phone number solely to begin a chat conversation unless such information is voluntarily provided or otherwise made available through the Services.

Messages and information submitted through the chat are processed for the purpose of providing customer support, answering questions, investigating issues, and responding to requests.

Chat conversations and communication history may be stored so that GOAT Card can maintain support history, continue previous conversations, investigate issues, resolve disputes, maintain security, and provide consistent customer service.

GOAT Card personnel may have access to chat conversations and to technical or contextual information made available through Shopify Inbox, which may include information relating to the user's browser, device, IP address, location derived from technical information, website activity, or other information provided by Shopify, depending on the functionality and configuration of the service.

The online chat does not independently access your GOAT Card number, membership status, payment information, or GOAT Card usage history unless you voluntarily provide such information in the conversation or such information is otherwise made available through an authorized support process.

GOAT Card does not use the content of customer support conversations for direct marketing purposes.

Because AI-generated responses may not always be accurate or complete, users may request assistance from a human operator where available.

GOAT Card Verification and Participating Partners

GOAT Card works with independent participating businesses and organizations that provide privileges, discounts, benefits, or other offers to eligible GOAT Card members.

When you present or allow a participating partner to scan or verify your GOAT Card, certain membership information may be displayed to or made available to that partner for the purpose of confirming your eligibility and providing the applicable privilege.

Depending on the functionality available to the partner, this information may include your name, GOAT Card number, membership status, membership expiration date, and other information necessary to verify your membership.

GOAT Card may also record information about the verification or use of your membership, including the participating partner, your GOAT Card number, your name, the date and time of use, membership expiration information, and other information associated with the transaction or privilege.

Participating partners are independent businesses and may separately process information they collect directly from you. Their own privacy policies and legal obligations may apply to information they independently collect or process outside the GOAT Card Services.

Location and Nearby Partners

GOAT Card may provide functionality that allows you to discover participating partners based on country, city, and your current location.

If you choose to use a feature that requires your current location, your browser, device, or operating system may ask you for permission before providing location information to GOAT Card.

When permission is granted, we may use your current precise location to determine and display participating partners near you.

GOAT Card does not retain your precise GPS coordinates after the location-based request is completed.

You may disable location access at any time through your browser or device settings. You may still be able to discover partners by manually selecting a supported country or city without providing precise location information.

Google Sign-In

We may allow you to create or access your account using Google Sign-In.

If you choose to use Google Sign-In, Google may provide us with certain information associated with your Google account according to your permissions and Google's policies. This may include your name, email address, profile information, and a unique account identifier.

We use this information to authenticate you, create or connect your GOAT Card account, provide account functionality, and help protect account security.

Your use of Google services is also subject to Google's applicable privacy policies and terms.

Meta Pixel and Advertising Technologies

We may use Meta Pixel and similar advertising or analytics technologies to understand how visitors interact with our website, measure the effectiveness of advertising campaigns, build audiences, improve marketing, and, where permitted by applicable law, provide more relevant advertising.

These technologies may collect or receive information such as your IP address, browser and device information, pages viewed, website interactions, referral information, and information relating to purchases or other website events.

Meta and other advertising providers may process information according to their own privacy policies.

Where required by applicable law, advertising or non-essential tracking technologies will be used subject to applicable consent requirements and available privacy choices.

Cookies and Similar Technologies

We and our service providers, including Shopify, may use cookies, pixels, local storage, and similar technologies to operate the website, maintain sessions, remember preferences, protect accounts and transactions, provide online chat functionality, understand how visitors use the Services, perform analytics, improve functionality, and support advertising and marketing activities where permitted by applicable law.

Depending on your location, you may have the ability to accept, reject, or manage certain categories of cookies through available website controls or your browser settings.

Disabling certain cookies may affect the functionality or availability of parts of the Services.

How We Disclose Personal Information

We may disclose personal information to third parties where reasonably necessary to operate GOAT Card, provide the Services, comply with legal requirements, protect our rights and users, or for other legitimate purposes described in this Privacy Policy.

This may include disclosure:

• To Shopify, which provides ecommerce infrastructure and services used to operate parts of our website, checkout, account, transaction, and customer support functionality, including Shopify Inbox.
• To payment providers and financial institutions for the purpose of processing, authorizing, confirming, securing, or recording payments.
• To service providers, including technology providers, hosting providers, analytics providers, customer support providers, security providers, email providers, push notification providers, and other companies that perform services on our behalf.
• To participating GOAT Card partners, where reasonably necessary to verify your membership, confirm eligibility for a partner privilege, or operate functionality associated with the use of your GOAT Card. Participating partners do not receive your payment card details from GOAT Card for membership verification.
• To authentication providers, such as Google, where necessary to provide third-party sign-in functionality.
• To analytics, marketing, and advertising providers, including Meta, where permitted by applicable law, for analytics, advertising, campaign measurement, audience creation, and promotional purposes.
• At your direction or with your consent, including when you choose to interact with third-party services, social media features, login integrations, or other external services.
• In connection with a business transaction, such as a merger, acquisition, restructuring, financing, sale of assets, or similar corporate transaction.
• For legal purposes, including where disclosure is necessary to comply with applicable law, court orders, government requests, legal processes, or to protect the rights, safety, property, and security of GOAT Card, our users, participating partners, or others.

Relationship with Shopify

Our website and certain aspects of the Services are powered by Shopify. Shopify provides technology used for ecommerce, checkout, customer accounts, transactions, and customer communication functionality, including Shopify Inbox.

Shopify may collect and process personal information about your access to and use of the Services in order to provide its services and functionality to GOAT Card.

Information submitted through our website or Shopify-powered functionality, including certain customer support communications, may be transmitted to and processed by Shopify and its service providers, including in countries other than the country in which you reside.

Shopify may also process certain information about your interactions with our website in accordance with its own privacy policies and applicable law.

For more information, please review Shopify's applicable privacy policies and privacy resources.

Third-Party Websites and Services

The Services may contain links to websites, applications, social media platforms, maps, payment services, participating partner websites, or other online services operated by third parties.

If you follow a link to or interact with a third-party service, that third party's privacy policy and terms may apply to your interaction with that service.

We are not responsible for the privacy, security, availability, accuracy, or practices of third-party websites or services that are not controlled by GOAT Card.

The inclusion of a participating partner, external service, or link on GOAT Card does not mean that GOAT Card controls that third party's privacy practices.

Children's Privacy

GOAT Card memberships may be purchased or used by individuals of different ages, subject to applicable law and any requirements imposed by payment providers or other relevant service providers.

Where applicable law requires parental or guardian consent for the processing of a minor's personal information or for entering into a transaction, the required consent or authorization must be obtained.

We do not knowingly process children's personal information in a manner prohibited by applicable law.

If you are a parent or legal guardian and believe that a child's personal information has been provided to us in violation of applicable law, please contact us at info@goat-card.com.

Security of Your Information

We use reasonable administrative, technical, and organizational measures designed to protect personal information against unauthorized access, loss, misuse, alteration, destruction, or disclosure.

However, no method of electronic transmission, payment processing, online communication, or data storage is completely secure, and we cannot guarantee absolute security.

You are responsible for maintaining the confidentiality of your account credentials and should not share your password, authentication credentials, GOAT Card QR code, or other account access information with unauthorized persons.

Retention of Your Information

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including to provide and maintain the Services, manage accounts and memberships, maintain transaction and GOAT Card usage records, provide customer support, prevent fraud and misuse, resolve disputes, comply with legal, accounting, tax, and regulatory obligations, enforce our agreements, and protect our legitimate business interests.

GOAT Card usage and verification records may be retained on a long-term basis as part of the membership history, security records, fraud prevention processes, partner reporting, dispute resolution, and operation of the GOAT Card platform, subject to applicable law.

Online chat and customer support history may also be retained for as long as reasonably necessary to maintain support history, continue previous conversations, investigate technical or payment issues, resolve complaints or disputes, protect the security of the Services, and comply with applicable legal obligations.

The applicable retention period may vary depending on the category of information, the purpose for which it was collected, applicable legal requirements, and whether continued retention is reasonably necessary.

Where information is no longer reasonably necessary and applicable law does not require or permit continued retention, we may delete, anonymize, or otherwise securely dispose of it.

Your Rights and Choices

Depending on where you live and applicable law, you may have certain rights regarding your personal information. These rights may include:

• Right to Access. You may have the right to request information about personal information we hold about you and obtain a copy of that information.
• Right to Correction. You may have the right to request correction of inaccurate or incomplete personal information.
• Right to Deletion. You may have the right to request deletion of certain personal information, including certain customer support information, subject to applicable legal, regulatory, contractual, security, fraud prevention, and record-keeping exceptions.
• Right to Restrict or Object to Processing. Depending on applicable law, you may have the right to restrict or object to certain processing of your personal information.
• Right to Data Portability. You may have the right to receive certain personal information in a portable format or request its transfer to another organization where technically feasible and required by law.
• Right to Withdraw Consent. Where we rely on consent to process personal information, you may withdraw that consent at any time. Withdrawal does not affect the lawfulness of processing performed before consent was withdrawn.
• Location Permissions. You may withdraw permission for access to your device location through your browser, device, or operating system settings.
• Push Notification Preferences. You may disable push notifications through your browser, device, application, or operating system settings.
• Marketing Preferences. You may opt out of promotional email communications using the unsubscribe mechanism included in our marketing emails. Even if you opt out of marketing communications, we may continue to send non-promotional communications related to your account, membership, purchases, security, or Services.

These rights are not absolute and may apply only in certain circumstances. We may need to verify your identity before processing a request, and we may retain certain information where permitted or required by applicable law.

To exercise a privacy right or submit a privacy-related request, contact us at info@goat-card.com.

We will not discriminate against you for exercising privacy rights available to you under applicable law.

International Transfers

GOAT Card operates as an international platform, and Shopify, payment providers, authentication providers, analytics providers, participating partners, and other service providers may operate in multiple countries.

Your personal information may therefore be processed or stored in countries other than the country in which you reside.

Where required by applicable law, appropriate safeguards or recognized transfer mechanisms will be used for international transfers of personal information.

Where personal information is transferred from the European Economic Area or the United Kingdom to a jurisdiction that is not recognized as providing an adequate level of data protection, applicable safeguards may include Standard Contractual Clauses or other legally recognized transfer mechanisms.

Complaints

If you have a concern or complaint regarding how we process your personal information, please contact us at info@goat-card.com.

Depending on where you live, you may also have the right to lodge a complaint with the competent data protection or supervisory authority in your jurisdiction.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to the Services, our partner network, technology, customer support functionality, business practices, legal requirements, or other operational reasons.

When we update this Privacy Policy, we will publish the revised version on this website and update the "Last updated" date above. Where required by applicable law, we may also provide additional notice.

Contact Us

If you have questions about this Privacy Policy, our privacy practices, or would like to exercise your privacy rights, you may contact us through the online chat available on the website or by email:

GOAT Card
Email: info@goat-card.com
Website: goat-card.com